Leadership Is a Contact Sport

Marshall Goldsmith
3 min readMar 2, 2021

An 8-Step Leadership Development Model for Success

My career as an executive coach began many years ago with a phone call from the CEO of a Fortune 100 company. I had just given a leadership clinic to the CEO’s human resources department. This is what I was doing in the late 1980s — advising HR departments about identifying future leaders in their companies and creating programs to form them into better leaders. The CEO had attended the session and from what I’d said he thought I might be able to help him with a VP who, though smart, dedicated, motivated, hard-working, and creative, was also a stubborn, opinionated, know-it-all. I was intrigued by this challenge.

I had coached many groups of mid-level managers who were on the verge of success, but never an individual who was already very successful and needed to make a change to be blasted into the stratosphere. I took the job — and I took it on a pay for results basis. If the VP improved, I’d get paid and if not I told the CEO it was free.

That was a couple of decades ago, and I did get paid. Since then I’ve worked with more than 150 CEOs and their management teams. My job isn’t to make anyone smarter or richer. It’s to help people identify a personal habit that’s annoying their coworkers and to help them eliminate it so that they retain their value to the organization. And, to help them develop their people as well, because you see, without their colleagues, their people and teams, these leaders, as successful as they might…

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Marshall Goldsmith

My mission is simple. I want to help successful people achieve positive, lasting change in behavior; for themselves, their people, and their teams.